Kamiru PART II

PART II: Kamiru's Mixed Media Animates Legendary Women

In PART I, we explored Kamiru’s beautifully chaotic experimental mixed media art. Remember that her deep dive into this marvelous artistic world began with her fan edits of some of her favorite bands and singers. She’d intervene the music videos – or even the concert footage – of her favorite artists.

The first video to go extremely viral for the Peruvian graphic designer and mixed media artist, was the one she did of the Spanish rapper Bb trickz’s music video for her song “Super.” Kamiru animated ten seconds of the videoclip with the fun and colorful mixed media animations that characterize her. That piece garnered more than eight million views on Tik Tok, which she still does not understand how it happened.

But showcasing her work on different social media platforms led her to new opportunities she did not even see coming her way. 

“The Carolina Herrera [project] happened when this Bb trickz video went viral. This agency called Dazzle reached out to me. It’s an agency based in Spain that has Carolina Herrera and other perfumes as clients,” Kamiru said.

Once they were in contact, Kamiru was told they really loved her Bb trickz animation and the agency wanted something similar for Carolina Herrera’s “La Bomba” perfume campaign. Once it was clear what the project was about, Kamiru began with her usual process. 

She sent them story boards for approval, but this time she was way much more focused on the details. There’s a mix between the printed frames, a lot of pink, paint, and oil pastels. All these elements were used to make the butterfly stand out, which is the perfume’s main character.

The different shades of pink and mixed media used for the butterfly and the woman showing the perfume, worked really well throughout the short commercial narrative. The project took about two months to complete. The first month was for the approval of Kamiru’s story boards and the changes that came with it.

The second month was to physically create and animate what you see in the perfume’s ad. Once Kamiru finished her part, the wait for publication began. About a month later, the commercial was released on the different platforms and that was a moment of great excitement and pride for Kamiru. 

“I’m always very curious with how people are going to respond in the comments. Especially with friends, acquaintances, relatives, and colleagues. For them to see the process I’ve gone through from working with super small bands in my country to – out of the blue – working with Carolina Herrera,” Kamiru said laughing. “It’s super chévere and I still feel it’s sort of surreal.”

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This particular campaign was the biggest project she worked on in 2025. It opened more doors to work with other clients and collaborate on other high-profile projects with a global cultural impact. 

Animating Legendary Women with the Latin Grammys

Earlier this year, Kamiru was sought out by Juan Martín Salazar, who is the CEO and Creative Director of the 9F Agency. He’s known for the campaigns of iconic albums such as Beyonce’s “Cowboy Carter,” and Bad Bunny’s “Un Verano Sin Ti.” He was also in charge of Karol G’s “Mañana Será Bonito” installation in Madrid, Spain and Bad Bunny’s pop-up for “DeBÍ TiRAR MáS FOToS” in New York City, New York and Miami, Florida.

He saw Carolina Herrera’s ad and really loved Kamiru’s beautifully chaotic experimental mixed media art. He told her he was looking for something similar for a project with the Latin Grammys.

And in that moment, Kamiru had a great realization about her art. 

“I think a big project leads to another big project and it’s like a chain,” Kamiru said.

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Then, after Salazar reached out to her in January, there was a slight mystery for Kamiru. At the beginning, she did not know exactly what the project was about and when it was due. About a month passed by and Salazar came back to Kamiru with a more structured idea of what the project was about.

He explained it was for International Women’s Day. The Latin Grammys wanted to share some content honoring Latin American women artists. Salazar wanted Kamiru to animate the speeches done by the women who won Latin Grammys in 2025.

“When he sent me these three [videos] of Karol G, Liniker, and [Erika de la Vega] with Rawayana, it was then all about conceptualizing. I didn’t do specific storyboards. Instead, I did style frames,” Kamiru said.

She was proposing specific aesthetics for the videos. She resorted to the style frames because she had two weeks to do the animated art for three different videos. It was a tight deadline for her, so she tried to do it really fast and to the best of her abilities. Salazar and her collaborated through ongoing communication via WhatsApp.

Kamiru sent him different mood boards and Salazar would give her the green light to go ahead with the creative process and conceptualization. She started with the video of Karol G to see if he'd give her the ok and then, continue with Liniker and Erika de la Vega.

Throughout that process, the color palette selection was also an important part. At the beginning, Kamiru wanted to do something in pink or choose colors referencing the artists’ aesthetics, but Salazar told her he wanted something in blue because the client was the Latin Grammys, not the artists. 

With that in mind, Kamiru used different shades of blue and some gold that were reminiscent of the Latin Grammys. The color concept was also related to royalty. That’s why she added small crowns and ornaments while the artists are giving their compelling speeches to the audience. Besides the clear link to the Latin Grammys branding and royalty, Kamiru also felt it portrayed really well the theme of International Women’s Day.

“Never in my life did I think I’d animate Karol G. Every time I get a project like this one, I don’t know how to feel. Sometimes I simply turn off the emotions and throughout the process it still keeps being surreal,” Kamiru said in disbelief. “I feel I'm in a dream and I’m going to wake up. I’m still in the office.”

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Trailblazing Women Shifting the Culture

It’s surreal for her, but it’s also a great honor to animate these three trailblazing women. So, now we must understand the cultural impact of each of these women. 

The Colombian singer and songwriter Karol G is currently making history during one of her career’s most pivotal moments. This year, she’s Coachella’s first Latina woman to headline the music festival throughout its twenty-seven years of existence. Her performance highlights Latin American culture and honors Latinos who have been heavily struggling in the United States.

Her participation in Coachella is one of the many astounding achievements of Karol G’s career that are synonymous with opening doors for other Latin American women and the culture itself. Her speech for the 2025 Latin Grammys, where her song “Si Antes Te Hubiera Conocido” won in the category of Song of the Year, is a clear reflection of that.

The speech that Kamiru animated mentions that above talent, there should be passion, obsession, and love for what one does. In the case of Liniker, who’s a Brazilian singer-songwriter, she’s been paving the way for trans women. In 2022, she was the first trans woman to win a Latin Grammy and in 2025, the story was no different.

She won three awards in the Best Portuguese Language Song category for her song "Veludo Marrom," the Best Portuguese-Language Urban Performance for her album "Caju,” and the Best Portuguese Language Contemporary Pop Album for “Caju” as well. These wins and achievements made her the most-awarded trans woman in Grammy history.

The excerpt of her acceptance speech, which Kamiru animated, speaks about her gratitude for the awards and the space to sing about the trans woman experience in Brazil.

Regarding Erika de la Vega’s speech, the story is a bit different. 

De la Vega is a Venezuelan television hostess and she was invited by the Venezuelan band Rawayana and the Venezuelan rapper Akapellah to give the speech on their behalf. They won in the category of Best Latin Electronic Performance for their song “Veneka.” 

De la Vega’s speech addressed how the artists turned a pejorative word like “veneca” into an expression that honors and celebrates the courage, passion, determination, and love that defines Venezuelan women. 

And just as these women made history and impacted global culture, Kamiru feels quite honored of contributing to the Latin Grammys with her mixed media art. For her, there’s a shared feeling of representation and achieving greatness no matter what, in this collaboration.

“I feel a lot of things that I don’t know how to process. I guess it felt very nice for it to land on that day and everything just connected. That I’m Latin American. That I’m a woman,” Kamiru said. “And that, in some way, I’ve also shared the feeling of the winners of this award.”

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Working on a project for such a big brand like the Latin Grammys is a great hit for Kamiru’s creative career. It’s a great hit to honor legendary trailblazing women shifting the world’s culture.

It feels quite chévere to also see how social media can connect her with artists that at some point felt unattainable. It’s even more mind-blowing for her to understand that her art can reach any corner of the world. Even if she’ll never visit these parts of the world where her art travels to.

It's quite crazy for her to grasp the feeling of other people from different countries receiving her art as the thing that resonates with them and in turn, something that becomes a source of love for them.

It’s simply part of her beautifully chaotic experimental mixed media art that animates legendary women. It’s an art that connects with a broader audience through her brilliantly colorful frames. It’s an art that in very few seconds catches the spectator’s attention while each frame tells a short, aesthetically pleasing story that praises others’ extraordinary achievements.

But it’s also an art that makes her feel amazing and grateful for every single opportunity that lands in her hands.

“I’m very, very proud about creating all of this and for people to value it. It’s something that feels really, really great. Especially because when I was studying, I saw many designers suffering professionally,” Kamiru said. “For me it’s like: I’m very proud of making it. It’s such a great source of pride working with big brands and people.”

To learn more about Kamiru’s beautifully chaotic experimental mixed media art that animates legendary women, you can follow her on Instagram at @kamiruuuu.

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